About

Jennifer Hernandez (she/her) is a digital strategy and communications professional with over 7 years of experience planning, executing, and optimizing integrated campaigns across Paid Search, Paid Social, Programmatic Display, and Web ecosystems. She bridges data-driven performance with strategic brand storytelling, leveraging advanced tracking infrastructure, including GA4, GTM, and CAPI, to turn complex analytics into compelling, evidence-based marketing narratives. Known for cross-functional collaboration and platform stewardship, Jennifer crafts audience-first communications that elevate brand reputation, engage key stakeholders, and deliver measurable business growth.