About

Jennifer Hernandez (she/her) has 5+ years of experience planning, executing, and optimizing multi-channel media strategies across Paid Search, Paid Social, Programmatic (StackAdapt), and Web Ecosystems. Proven track record in platform stewardship, advanced GA4/GTM attribution, conversion API (CAPI) infrastructure, and translating complex performance metrics into evidence-based marketing narratives for brand and business growth.