Social Media
Posting with a purpose
Campaigns
Amplify Austin is a 24 hour fundraiser held every year in which various non-profits in the Austin community create social media campaigns to raise money for their organization. I worked with Con Mi MADRE on this exciting day to post on their social media using their hashtag #AmplifyCMM
Live Streams
Kids Recording Kids is a summer program hosted by KMFA 89.5 in which students get the opportunity to work with radio hosts and producers to create their own show. At the end of the program, the students get to interview a local band live on the air. KMFA cares about building a relationship with their community and one way to connect with others is sharing what they do on social media. The live stream of the radio broadcast had over 1,000 viewers.
Crediting the Creative
There’s a lot of content ideas that can come from working in an art museum, however, it’s important to give credit to the original creator. The Blanton Museum of Art in Austin, TX has a large collection of contemporary art that can be posted online. As a social media intern, it was my job to choose photos and find the original artist or photographer of the content chosen. Once the proper caption and citation were ready, I drafted the post on Sprout Social, an online dashboard to schedule posts.
Instagram Stories
#bossbabesATX has an Instagram following of over 30,000 followers. To have a following that large, it takes a couple of helping hands to keep the organization running smoothly and gain insights from the community. In 2018, #bossbabesATX announced their Programming Committee, a group of volunteers who have been involved with #bossbabesATX who would provide support, whether it’s through social media, events, fundraising, and much more. As an intern, I created a social media series in which every week, a committee member introduced themselves by answering questions on the #bossbabesATX Instagram story. I was inspired by the “Instagram Takeovers” trend.
Photo by 1778 Photo on Instagram
Communications Audit
At Digitas Health, a strategy intern and I performed a communications audit on the DH social media. We viewed the Instagram from the perspective of future employers and clients to determine what is communicated successfully and what messages are missing. The deck was presented to current Digitas Health employees that manage the agency’s social media.